HIMSS 2026: Turn Conference Activity Into Commercial Momentum

HIMSS is one of the most concentrated healthcare innovation ecosystems in the world—and the strongest outcomes are usually created before the event begins.

HIMSS is one of the most important healthcare technology conferences in the world.

But showing up is not a strategy.

We help healthcare, healthtech, AI, and innovation-driven companies approach HIMSS with clear positioning, targeted conversations, and a structured plan for turning conference presence into commercial momentum.

Limited availability leading up to HIMSS 2026.

HIMSS Is Too Important to Leave to Hope

HIMSS brings together healthcare executives, health systems, enterprise technology vendors, digital health companies, AI innovators, investors, and strategic partners.

That concentration creates opportunity.

It also creates noise.

Without a clear strategy, it is easy to become reactive:

1. Booth conversations.
2. Panel sessions.
3. Introductions.
4. Follow-up promises.

Activity does not equal strategy.

HIMSS should generate momentum — not noise.

Who This Is For

This advisory session is designed for:

  • First-time HIMSS attendees.
  • Companies exhibiting in the Startup Pavilion.
  • Digital health and AI-in-healthcare founders.
  • Growth-stage healthtech companies refining enterprise positioning.
  • International companies entering the U.S. healthcare market.
  • Service providers trying to reach health systems, payers, or enterprise healthcare buyers.

 

If you have posted “Excited to attend HIMSS 2026!” but have not defined what success actually looks like, this conversation is for you.

What We’ll Cover in 20 Minutes

In one focused strategy session, we will clarify:

  • What a successful HIMSS outcome looks like for your company.
  • Which conversations deserve priority.
  • How to position your messaging around real enterprise healthcare outcomes.
  • Where attendees commonly lose leverage.
  • Which stakeholders you should try to engage before arriving.
  • A practical post-event follow-through structure


Instead of hoping meaningful interactions happen, we design for them.

You should leave the conversation sharper, calmer, and more intentional.

For Complex Enterprise & AI Positioning

If your HIMSS strategy involves enterprise healthcare buyers, AI-enabled platforms, interoperability, clinical workflow complexity, or long-term defensibility, conference preparation needs to go deeper than meeting scheduling.

Through BK Growth Advisory Services and trusted healthcare industry subject matter experts, we help companies align commercial strategy, healthcare positioning, and conference execution.

This support may include:

  • AI platform roadmap alignment.
  • Enterprise buyer positioning in regulated healthcare environments.
  • Healthcare system navigation.
  • Innovation pipeline clarity.
  • IP defensibility considerations

For companies building AI-enabled healthcare platforms, this helps ensure HIMSS conversations reinforce long-term strategic advantage — not just short-term visibility.

Why Work With Brian Katz

Brian Katz brings more than 25 years of experience in revenue growth, go-to-market strategy, strategic partnerships, and conference-driven business development across healthcare technology, AI, enterprise technology, adtech, fitness, and global services.

He has operated inside hundreds of conferences, trade shows, and industry ecosystems, with a clear understanding of what creates real commercial outcomes versus what only looks productive.

Through BK Growth Advisory Services, Brian works with founders and executive teams to turn conferences and strategic ecosystems into structured conversations, qualified opportunities, partnerships, and measurable next steps.

The focus is simple:

Turn conference presence into meaningful commercial momentum.

Approach HIMSS With a Clear Strategy

If you are attending HIMSS 2026 and want to approach the conference with stronger positioning, intentional outreach, and clearer commercial goals, schedule a strategy conversation before the event.

This advisory session applies BK Growth’s Conference Monetization Framework specifically to the HIMSS ecosystem.

When you book, include your primary HIMSS objective (pipeline, enterprise positioning, AI strategy, partnerships, or alignment with your growth stage).