Who we are
About Brian Katz
Most companies get conferences wrong.
They show up, take meetings, collect contacts, and walk away with little to show for it.
But the real issue isn’t the event.
It’s the lack of a strategy behind it.
Because conferences aren’t just networking opportunities.
They’re compressed commercial environments—where the right approach can generate more pipeline, partnerships, and momentum in a few days than months of traditional outbound.
That’s where I come in.
I bring over 25 years of experience driving revenue growth, go-to-market strategy, and strategic partnerships across healthcare technology, AI, enterprise technology, adtech, fitness, and global services—working with companies from early-stage to scaled organizations across the U.S. and international markets.
I’ve operated within hundreds of conferences, trade shows, and industry ecosystems around the world, developing a clear understanding of what actually drives outcomes versus what just looks productive.
Today, I work with founders and executive teams across early-stage and growth-stage companies—whether they’re building initial traction or navigating critical inflection points where revenue has plateaued and expectations are rising.
In many cases, teams either don’t have the time, resources, or experience to fully capitalize on conferences and industry ecosystems—or they know they’re leaving significant opportunity on the table.
That’s where I step in—providing senior go-to-market leadership and execution without the need for a full-time hire.
Turn relationships, ecosystems, and event-driven moments into measurable revenue.
Relationship-Led Revenue & Conference Monetization
A core part of my work is helping companies rethink how they approach conferences and industry ecosystems.
- Build targeted pre-event strategies that create real opportunities before they arrive
- Execute with precision and positioning during the event
- Convert momentum into pipeline, partnerships, and revenue post-event
When done right, conferences become one of the highest-leverage growth channels a company has.
Beyond Events: Full Revenue Ownership
What often starts with event-driven strategy expands into broader leadership across the revenue function.
- Go-to-market strategy and execution
- Pipeline creation and conversion
- Strategic partnerships and ecosystem development
- Revenue alignment across leadership teams
This is hands-on, outcome-driven work—not advisory from the sidelines.
Operator, Advisor, and Ecosystem Builder
In addition to client work, I serve as a mentor, advisor, and board member to startups and growth-stage companies—supporting founders as they navigate go-to-market strategy, partnerships, and scaling challenges.
I also work closely with founders and entrepreneurs through organizations like the Alan B. Levan Center of Innovation, leading sessions and discussions focused on sales, business development, and go-to-market execution.
This ongoing involvement keeps me closely connected to emerging companies, real-world challenges, and evolving market dynamics.
About BK Growth Services
Through BK Growth Services, I act as an extension of leadership teams—providing senior commercial leadership without the cost or commitment of a full-time executive.
The work is focused, selective, and built around impact.
Selected result: Helped a healthcare technology company generate a $10M qualified pipeline in 120 days through strategic partnership development.
Philosophy
I believe differentiation isn’t branding—it’s strategy.
“Dare to be different” means rejecting generic playbooks and building intentional approaches to growth based on how buyers actually engage, connect, and make decisions.
Relationships drive revenue. Not activity.
When to Reach Out
- You’re investing in conferences but not seeing measurable return
- You’re trying to determine which events are actually worth attending—and which aren’t
- You don’t have the time, team, or internal expertise to properly prepare for key events
- Pipeline growth has stalled or become inconsistent
- You’re entering new markets or ecosystems
- You need senior GTM leadership without hiring a full-time CRO
Let’s Talk
If you’re approaching a key event, navigating a growth inflection point, or know there’s more revenue to unlock from your ecosystem—you should not be figuring that out in real time.