Who we are
About Brian Katz
Most growing companies don’t stall because their product fails.
They stall because they hit a revenue ceiling—and suddenly lack senior commercial leadership at the exact moment they need it most.
That’s where I come in.
Brian Katz facilitating a go-to-market strategy discussion with founders and executives
I’m a fractional Chief Revenue Officer (CRO) and go-to-market (GTM) executive with over 25 years of experience helping founders and executive teams drive revenue growth, build strategic partnerships, and scale commercial organizations across healthcare technology, enterprise technology, adtech, and global services.
I step in when companies need senior revenue leadership—but aren’t yet ready for a full-time CRO—owning pipeline growth, go-to-market execution, partnerships, and measurable outcomes during critical growth phases.
Relationship-Led Revenue & Conference Monetization
A defining differentiator of my work is relationship-led revenue—specifically helping companies turn industry conferences and event-driven ecosystems into measurable pipeline and revenue.
Most companies invest heavily in events with little clarity on return. I apply CRO-level strategy to conferences as compressed commercial environments, where the right preparation and follow-through can outperform months of outbound sales.
- Strategic partnerships
- Qualified enterprise pipeline
- Investor and ecosystem alignment
What often begins as event-focused revenue acceleration expands into broader fractional CRO and GTM leadership, as companies recognize the need for senior ownership across the full revenue engine.
Advisory in Action
Selected clips from founder strategy and go-to-market facilitation sessions, where real revenue, pipeline, and positioning challenges are discussed in real time.
Video hosted by the Alan Levan Center of Innovation
About BK Growth Services
Through BK Growth Services, I partner directly with founders and executive teams to provide fractional CRO and go-to-market leadership—without the cost or commitment of full-time executive overhead.
BK Growth Services acts as an extension of leadership teams, blending strategic advisory with hands-on execution across revenue strategy, pipeline creation, strategic partnerships, and conference monetization during critical growth phases.
Selected result: Helped a healthcare technology company build a $5M qualified pipeline in 120 days through strategic partnership development.
I believe differentiation isn’t a branding exercise—it’s a go-to-market strategy. “Dare to be different” means rejecting generic playbooks and building intentional, outcome-driven approaches to revenue, partnerships, and market entry.
Let’s Start a Conversation
If you’re a founder, investor, or executive navigating a revenue inflection point and need senior commercial leadership without full-time overhead, I’m always open to a conversation.